A novel has to be structured in a certain way because it’s printed on paper.

An e-novel doesn’t have to follow the same rules.

This one didn’t anyway.

It involved, amongst other things, seven different beginnings and seven different endings, an entirely fictitious online provenance for the pen-name James T. Raydel, and a crack team of writers and PhD students, recruited to post in-character for three months, as Lulzlit.com, a fictional fiction-collective, on Twitter.

The novel was included in Amazon.com’s first ever list of 100 best debut novels on the platform.

The only experimental novel to make the list.

It also won Best e-book Fiction at Digital Book World’s Publishing Innovation Awards in New York.

“An endless possibility of multiple universes; allowing any pasts or futures to be true.”

Wired

“Reinvents the e-book.”

Good e-reader.com