Way back in 1977 a bloke called Milton Glaser created a logo that spelt out “I Love New York.”

Being a native New Yorker, I expect Milton felt rather good about that at the time.

As a native Geordie, I felt pretty much the same way about coming up with this line and being a key member of the team that got to brand North East England.

The campaign ran for six years on just about any kind of media you'd care to mention.

It won at the World Travel Awards.

Not once, but twice.

Then the Tories pulled the plug on it.

To be fair to them, given the level of visionary thinking they generally exhibit on creative matters, they’d probably have done exactly the same thing to Milton.