Founded in Germany in 1897 Kempinski is the oldest luxury hotel group in Europe.

The company's Du Parc private residences on the shores of Lake Geneva start at eight million euros each. 

Their clients are the world's elite. They wanted an elite tone of voice to match them. 

And, yet, for some reason, known only to themselves, somebody, somewhere, thought a Geordie copywriter might be exactly what was needed.

Agency: FPP