I was just at a tricky point - in terms of putting this site together. Thinking to myself that, if I have to re-size one more image, my brain will explode.
Then I remembered this campaign for specialist running shoe, Innovate.
It's aimed at the kind of people who run ten miles up a mountain before breakfast. And, then, run another ten miles back down again after lunch.
They have stamina to spare.
So, suitably inspired, I decided to re-size once more.