A tongue-firmly-in-cheek content campaign with digital marketing company Future & Co designed to raise the profile of the Great British Meat Company.

The video was shared on sites all over the world including the BBC, Uproxx and Modern Farmer.  

And, Sam Wass, the GBMC spokesman, was interviewed on numerous major news outlets including BBC, Five Live and Heart FM.  Newspaper coverage was extensive.

A man at a charity auction actually paid £500 to meet the Cowdashians.  

I'm happy to admit that it is possible some measure of strong drink had been imbibed prior to the commencement of the bidding process.