Procter & Gamble invested heavily in this campaign.

It ran in women’s magazines like Red and Cosmo.

It promises whiter whites, even at lower temperatures.

From a philosophical point of view I’m not sure white actually can get whiter.

Are you?

I worried about that a lot at the time.

But, you’re right, I didn’t ever pluck up the courage to mention it to Ariel’s Marketing Director.